Our Brand!

Phuhar's is a small, women-led brand that champions slow fashion. We are dedicated to creating sustainable fabrics while staying true to our core values of quality and sustainability. Our commitment to using eco-friendly materials such as organic cotton, linen, hemp, etc. helps us reduce our environmental impact without compromising on style or comfort. 

We offer a range of styles, including timeless classics that can be worn for years to come. Phuhar, the creative director takes an innovative approach by blending trendy designs with appealing silhouettes, ensuring the wearer stands out from the crowd. The natural printing and dyeing is a handmade process involving chemical-free techniques, which are used to produce beautiful fabric prints in small lab settings.

Our small team of tailors work diligently on each garment as if it were an individual artwork - taking great pride in their superior skillset. Their hard-work is coupled with a passion for pushing boundaries and striving towards innovation – ensuring every piece of clothing has its own unique story to tell. This is reflected in the brand’s ethos which proudly places its core values of quality and sustainability at the heart of all operations

Through this commitment to sustainability, the brand is able to contribute positively to the world, making a positive impact with each output from the small yet powerful workshop. By incorporating slow fashion principles into all aspects of our production, from sourcing sustainable fabrics to building relationships with local suppliers, Phuhar’s provides consumers with stylish apparel that reflects its commitment to ethical and sustainable practices.